Concept, brand, and visual identity for a new coffee franchise, which would originate in Kuala Lumpur, Malaysia.
The 'metro aesthetic' come through clearly in the use of tile inside and out.
There is a waiting bench, which runs all the way around the facade of the shop, perfect for people watching,
and loyalty cards and stationary are ticket inspired, and the overhead menu references the metro station with clear,
minimal easy to read type and icons.
Taking cues from metro wayfinding design, we developed icons for nearly everything in the entire location,
from coffee cups, to sandwiches, to real live coffee trees. We made icons of the exact espresso machine Monjo uses
as well as the grinder, & blender.
These icons will be used in Monjo's advertising, giving the public a taste of all the things they can expect to find at Monjo.
*Collaborative work at Rice Creative