Nha Viet
Art Direction, Packaging
To communicate the concept that Nha Viet rice brand is the starting point, or foundation of a "perfect meal", we designed the wrap around packaging which is a still life shot of Vietnamese ingredients for cooking a great meal. The execution is that the bowl is photographic, and the center is a clear window where customers see the real rice in the pack. Surrounding the bowl are other nice and fresh Vietnamese ingredients (lime, chili, garlic, ginger, etc. ) . A naturalistic set of colors has been chosen to represent Nha Viet's range of rice.
*Collaborative work at Rice Creative
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