To communicate the concept that Nha Viet rice brand is the starting point, or foundation of a "perfect meal",
we designed the wrap around packaging which is a still life shot of Vietnamese ingredients for cooking a great meal.
The execution is that the bowl is photographic, and the center is a clear window where customers see the real rice in the pack.
Surrounding the bowl are other nice and fresh Vietnamese ingredients (lime, chili, garlic, ginger, etc. ) .
A naturalistic set of colors has been chosen to represent Nha Viet's range of rice.
*Collaborative work at Rice Creative